Having a What’s On Guide is an essential tool for keeping your visitors, community members, or event participants informed and engaged. These guides serve as a central hub for all your activities, events, classes, and workshops — helping you reach more people and increase participation.
There are many reasons why a What’s On Guide is so valuable, and over time we’ve picked up a few tips along the way. At their core, these guides provide a centralised source of information, allowing people to find everything they need about your events in one place. By guiding readers clearly through your schedule, they can enjoy all the activities you’ve carefully curated with ease.
A professionally presented guide can also boost engagement. Attractive layouts and thoughtful design encourage attendance and make your organisation appear credible and appealing. What’s more, guides help build a sense of community, keeping audiences informed, connected, and excited about local happenings.
Key Elements of a Successful What’s On Guide
When planning your guide, there are several elements to consider:
- Clear Structure: Group events by date, type, or location for easy navigation.
- High-Quality Images: Photos make your events more inviting and memorable.
- Concise Descriptions: Keep copy short, engaging, and informative.
- Contact Information: Include booking details, email addresses, phone numbers, or social media links.
- Branding: Colours, logos, and fonts should reflect your organisation’s identity.
Formats to Consider
The format of your What’s On Guide will depend on your audience and budget. Printed Booklets are ideal for community centres, libraries, attractions, and local events. They are tangible, easy to hand out, and can be displayed for visitors to browse.
How TypeStart Crest Can Help
At TypeStart Crest, we make designing What’s On Guides simple and stress-free. Our team can help you:
- Choose the right format for your audience
- Design and layout your guide professionally
- Print and deliver your guide to your preferred locations
- Ensure your guide reflects your brand and engages your community
Whether you’re creating a monthly guide, an annual programme, or a one-off event booklet, we can bring your vision to life and help you connect with your audience in a meaningful way.